Stigma
Stigma (person who gambled perspective)

Individual Choice and Responsibility

Affected others highlight how the media and the gambling industry often portray gambling as a lifestyle choice and if people get into trouble with it that’s their greed or lack of self-control. This makes things hard both for the person with gambling difficulties and affected others.

Just stop

This perspective leads to feelings of anger, frustration, and blame from other family members and friends towards the person who gambles, because they believe gambling is a choice and that they can just stop whenever they wish.

I think there needs to be a much bigger emphasis on everybody’s responsibilities within it because at the moment I think the only responsibility really is on the individual. When an individual has a problem, they aren’t able to take that responsibility, because by the time they realize they need to, often it’s too late.

I know it happens with other addictions, but people always come back to it’s a choice. Initially, when I did share things with friends and family, I know that they would express anger or frustration towards him because they very much felt like he’s choosing to do these things, he could just choose not to do it.

That’s the thing with addiction as well, I think that people who stigmatize, blame the person. The person blames their own addiction or their own, I don’t know, something, rather than, “What can I do about it? How to actually– can I get hold of it.” I think, also, probably, because it has such a hold on them, they don’t feel like– it’s like they couldn’t be responsible for it, because they feel so out of control. Can’t be a nice feeling.

Lack of public awareness

Affected others observe that there is generally a lack of understanding among the public about people experiencing gambling difficulties. This limited awareness contributes to difficulties in recognising why individuals may become addicted to gambling and in identifying the signs of gambling difficulties.

A lot of it is a generation thing sometimes. You look back at how horse racing was just something that everybody went to and the lottery, well everyone does that, don’t they? And sometimes even now, [partner’s] parents and even my parents, to a certain extent will say, “have got your money back yet?” And he’s like, no, and I don’t want it back, like. “Do you still go to GA?” And he’s like, Yeah, I’ll always go to GA as long as I need to. You’re not broken and then you’re fixed, it’s a lifelong process. But I think the older generation don’t necessarily understand it.

I never noticed gambling adverts before, but since knowing that it triggers [partner], they now trigger me, and I see them, and we both feel uncomfortable. Those things are things that I guess people who have never experienced it before don’t notice and don’t understand. And that’s sort of a big thing is this understanding and this sort of social norm aspect of gambling and it just being something that people do. And children think that that’s just what you do.

When he first told his sister, his sister was like, “Well, everybody, gambles,” that was her response. His mum was similar. She didn’t get that it was– she still really doesn’t now. She would enable it, his mum, because if he couldn’t get money from me, it would’ve been his mum and his mum would send him some money, but not question why he needed it or anything.

I smile when I say now because I sometimes say to someone think about yourself having something that you love to do and I love a packet of crisps I have to say, more than chocolate. And I then say to people, imagine you can never, ever pick up a packet of crisps again in your life. It seems quite trivial I said, when you put it into perspective. But just think, you can never do it. If you like a cake and you can never, ever pick up a cake ever again. You tell me one thing you like: a piece of chocolate. You can never, ever, ever pick that up again, because if you do you it potentially will trigger your addiction, and you will maybe get to a point where you will feel so low that you will take your own life on impact on your family. And when you made that point to people, rather than just talking about gambling, you help people to understand how addiction can drive behaviours.

It’s a very interesting statement because sometimes people are or can… I’ve never had it, but people haven’t understood it’s an illness, like myself thought it was something that could be stopped very easily. So, if that has been said, not that anyone has been critical, but said Well can’t they just stop it. And I’ve said Well, and I’ve then used my analogy that I’ve just given, and when they said Is that true? I said, yes, and you know, hope you trust me but if not, just go and look it up. And they’ve said Well, I can’t believe how hard that must be.

John #2

One-sided media coverage

Affected others observe that media coverage about gambling often places the entire blame on the individual who gambles, while neglecting to consider the significant role played by the gambling industry. This one-sided portrayal can lead to a lack of understanding about the complexities of gambling difficulties and the influence of the industry’s practices and marketing strategies.

I’ve read in the papers recently about someone who stole a large amount of money and quite rightly, some action. All the summing up at least that was reported, I’ve got to be fair maybe to the judge because it’s only what was reported in the press, but everything that was reported blamed the individual. There was not one iota of reference to the fact that the industry existed with products that were harmful, which was probably a key factor in why the individual did what they did. It was all about reemphasising the stigma on the individual.

If I look at institutions, one of the interesting things for my own son was how you can discuss this with your employer, for example. A lot of people feel that a gambler is this person who is a bad person. It is a person who potentially is going to steal money from your organization or do the wrong thing. Now, I think it’s been evidenced as a consequence of some stories in the press that some individuals have progressed to theft as part of their trying to cope or manage. It’s not right, but possibly if they had been in an institution where it could be seen they weren’t performing as normal, they were not well, then maybe that would never have happened. So, it’s back to this issue in my mind that if institutions have policies that can try to look at for example when performance starts to maybe not be as it has or is unacceptable, that employers consider has this individual potentially got an illness, whether it be a wider mental health illness or a specific addiction, whether that be other addictions, not just gambling.

So, I think to me, the more institutions are willing to accept that and acknowledge and understand this condition and that it is not the individual who really is a bad person. Because I have to say from my experience, nearly all the people I’ve met and I’ve even met a few people who have been to prison as a consequence of them stealing, and they have accepted that. I have to say, as an affected other, I felt very sorry for them because whilst I could see that they have done something wrong and they have needed to accept the consequence of that, it seems that they were the only individuals who had to accept the consequences of it. And they weren’t the only individual who was at fault, if you see what I mean?

So back to using this material potentially for wider aspects in industry, I think, and institutions, I think is fundamentally important if we’re going to try to help people who are gamblers to get the right support, not just at the point of potentially being at risk of gambling, but actually, equally as important, providing them the appropriate support for their recovery and ongoing ability to perform well as an individual.

John #2

Advertised as harmless fun

Affected others note that the public’s limited or absent understanding of gambling difficulties were worsened by the portrayal of gambling as a normal, fun activity in advertisements. This situation encourages stereotypes about people who gamble and exacerbates the stigma associated with gambling difficulties.

There’s a perception, when people imagine a gambling addict, of a certain type of person who perhaps is unemployed or experiencing poverty and those types of things. Because I think that people probably do think people gamble to try and get more money. Maybe that’s true for some people, but this concept of it can actually be anyone, and would you be surprised to learn that it is your friends that are in really good jobs or have these other things going for them, like have a family.

I think that’s the same, whether it’s alcohol, drugs, tobacco, whatever it is. I think there’s a lot of people who hold very, quite stereotypical views about people with addiction, I think, and what kind of people they must be. I think gambling is probably even more so. I think because gambling and that kind of like, oh, put 50p. on the– it’s so now socially acceptable, whereas the others, there’s lots of advertising isn’t there around, obviously tobacco, we know that.

There isn’t even safe gambling advice out there. There’s advice about safe alcohol consumption, your diet, your sun exposure, your sleep, everything, but not about gambling. Gambling, it kills people and it ruins lives. I don’t know why it doesn’t get the same kind of attention.

I’m a bit of a chocoholic, it’s not quite the same, but that would be my guilty pleasure. If I walk past some chocolate, I’ll have to buy it. Now that’s not quite the same thing, but that’s not in my face all of the time. To have to think– I can’t imagine what it’s like. I think it must just have churned away in his stomach the whole time. I think the level of shame in it, it’s seen with I think all addictions, there’s a lot of misconceptions, isn’t there, preconceptions about the people who are addicted to things.

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