People enjoy the whole experience of gambling. This goes beyond winning money. It is the feeling people get during the process of gambling. Different kinds of gambling give people different kinds of experiences. People like different sorts of gambling based on what kind of experience they prefer. Whatever the experience they get it is compelling and absorbing to them. Gambling companies design bets, games and venues to create bigger experiences around staking, winning and losing money.
For some people, the experience they like is adrenalin and excitement. It gives people a ‘buzz.’ It allows people to feel important and glamorous and celebrate being a winner.
I’d say mainly it was the winning, winning the money that was the big thing. And then at the casino you kind of have this, you think it’s a glamorous place and there’s a lot of if you’re winning there’s a bit of kind of bravado and a kind of ego thing going on there. When in reality… I would say it’s very different if you go to a casino on like a Friday night, 9:00 p.m. It’s very different if you go at that time, compared to if you go to the casino at, say, 11:00 in the morning on a Monday. That’s when you see what it is really.
Others like researching sports and bets and feeling like they ‘know their stuff.’ They feel like they are experts and better at it than others.
It could be feeling absorbed by the lights, sounds and pushing the button on a game. This made people feel soothed and safe while playing.
I mean, the other thing it was probably just the colours because the one thing I didn’t do was have the sound on. I played in silence. I watched in silence. I was isolated, I was completely cocooned. There was no sound other than my house creaking or whatever. I didn’t have the sound. I didn’t like the sounds. So, you know, my brain had just completely adapted to the colours and the movement.
Some people especially enjoy what the experience of gambling is like in a particular venue, like casinos, arcades, bookmakers or a racecourse.
